Snowco / 08 Aug 27, 2025 / News

Would Your Customers Pay More for These Innovations?

New data shows consumers prioritize:
✅ Personalized scents (Gen Z’s #1 demand)
✅ Alcohol-free “mocktails” with real-cocktail mouthfeel
✅ Solid perfumes (11.3% CAGR growth!)

But with R&D costs rising, how can brands balance innovation and affordability?

We’d love to hear your take: What’s worth the premium?

 

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